Consultant Digital, Marketing and Brand strategist with 25 years of experience in luxury, beauty and lifestyle, with brands in the UK, Europe and North America. Working with both agency and client teams delivering on multiple agendas. A born problem solver, interested, interesting, analytical, passionate and proactive leader with the discipline, passion and objectivity required to drive projects and businesses. Agile mindset to use insight and data to inform solutions and drive growth in business and people.Areas of expertise include:Brand development for profitability, business growth and strategic evolution. Revenue generation though multichannel or D2C models. Channel, content and influencer strategy to support, deliver and amplify brand and product story to drive long term value for the business.Brands I have worked with to launch, transform and grow include; Milk Makeup, Revolution Beauty, Estee-Lauder, Coty, Space NK, Sephora, Target, Versace, M&S, Topshop, Eve Lom. Experience also covers business plans and investor decks for start ups, recently in the Male Grooming and Menopausal Space.
Paula Roberts
Jan 2020 — Present
Consultant Digital, Marketing and Brand strategist with 25 years of experience in luxury, beauty and lifestyle, with brands in the UK, Europe and North America.
About Me
Experience
Director at Milk MakeUp
Feb 2014 — Aug 2017
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New York, New York
Operator can advise on
Brand Strategy
Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your brand. Brand Purpose & Positioning Monetization Team Building Agency Optimization Repositioning and relaunch Commerce & Channel Mix
Domain Expertise
Advice based on years of experience, knowledge and understanding of ... Marketing: Go-to-market strategy, Brand Management: Scaled growth Company Values Culture Creation
Mentorship
Providing guidance, knowledge, and connections to aid in advancing your career. Job Guidance Industry Advice Network contacts Political and cultural know-how Personal support and encouragement Problem solving Knowledge Transfer
Why book a 1:1 meeting?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.
FAQ
What is Operator?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.
Who is Operator for?
Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.
How is Operator different than the Publicist marketplace?
Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.
How it Works
Browse
Individuals browse Operator’s profiles and rates
Payment
Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting
Invitation
Once the meeting is accepted, Operator sends calendar links & meeting details to participants