I pride myself on fostering a performance-oriented culture, using data and analytics to drive superior strategy and execution, as well as to develop break-through creative materials. I bring a unique ability to quickly see patterns and resolve problems to everything I do, translating big picture vision into tangible, actionable strategies. Great marketing can transcend category, and I’ve had the opportunity to work as a marketing leader across many industries. Coaching and mentoring talent is a passion, and I deeply enjoy leading teams to great solutions and successes.
Specialties:
•National marketing strategy
•Bridging brand and demand
•Sales impact & financial results
•Award-winning advertising & creative
•Media buying efficiency
•Agency optimization
•Marketing spend efficiency
•Multi-cultural expansion
•Best-in-class event sponsorships
Brand positioning & development | Demand generation & acquisition | Consumer insights & analytics | Segmentation | Marketing strategy & leadership | Fiduciary responsibility | Multi-cultural marketing | Creative development & oversight | Go-to-market planning | Agency management | Retention initiatives | Creative and analytical acumen | Marketing communications | Omni-channel marketing programs | Professionally media trained