Expert in building Brands that deliver love with customers and performance for shareholders.
Passionate about using content to drive subscriptions and increase LTV through DTC models.
Working to make Marketing essential to the rest of the C-suite.
George Hammer
Chief Content Officer at IBM
Nov 2016 — Present
Founded the Content Marketing discipline and the team at IBM | Adweek Creative 100
About Me
Experience
SVP Content at Digital North America
Nov 2012 — Nov 2016
•
New York City, NY
Creative Director, Digital Marketing Lead at Discovery Communications
Nov 2010 — Nov 2012
•
New York City, NY
Partner, Comms Planning and Marketing Strategy at MindShare
Dec 2008 — Nov 2010
•
Chicago, IL
Chief Marketing & Creative Officer at Applebatch Media Company
Jun 2007 — Dec 2008
•
Chicago, IL
Consultant, Technology, Media & Telecom at Deloitte Consulting
Jul 2002 — Jun 2007
•
Chicago, IL
Operator can advise on
Mentorship
Providing guidance, knowledge, and connections to aid in advancing your career.
Brand Strategy
Help determine the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.
Content Marketing Specialist
Help in using content to drive subscriptions and increase LTV through DTC models.
Why book a 1:1 meeting?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.
FAQ
What is Operator?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.
Who is Operator for?
Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.
How is Operator different than the Publicist marketplace?
Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.
How it Works
Browse
Individuals browse Operator’s profiles and rates
Payment
Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting
Invitation
Once the meeting is accepted, Operator sends calendar links & meeting details to participants